Dave is founder and CEO of Lasso Data Systems, the leading CRM for homebuilders and real estate developers across North America. His passion for Customer Relationship Management is foremost that CRM is a core business strategy for home builders to grow revenue, increase profit and improve customer loyalty. His approach is a down-to-earth view that leadership, people and effective processes can leverage the advantages of technology to achieve better business results.
He is part of the vanguard of Internet professionals who have been building the web into a useful business tool since the mid-1990s. He has been a trailblazer in technology, marketing, sales, and operations for 25 years and has held top executive positions at Internet technology systems companies and consulting firms in the US and Canada; providing strategic marketing, sales and customer service CRM expertise to high growth companies across North America.
Dave has been a regular contributor to NAHB Sales and Marketing Ideas, Real Estate Finance and other industry publications. He is a member of the NAHB and the Urban Land Institute.
Areas of Expertise Include:
- CRM: A Business Strategy for Better Results
- Marketing Planning & Strategy
- Sales Planning & Strategy
- CRM Implementation
- Marketing & Sales Software
- Closed Loop Marketing
- Analytics & Reporting
Telephone: 1.866.526.9955 (toll free within North America) or call direct at 604.214.8565