What Is The Objective Of A Search Engine?

seo-target-profit Objectives of a Search EngineAs with any other business, revenue and profitability is the objective of all search engines.

Search engines obtain revenue from search advertising.

Search advertising is a result of the sheer number of users.

The number of users is a direct result of how good the search results are. No one is going to use a search engine that produces poor search results. In the search engine world, relevance equals money.

Relevant results = users = search advertising = revenue.

If you want higher rankings, make sure your content is the most relevant to the keywords you want to be found for.

Jim Adams