The Importance of Wireframing & Preplanning
When you are designing a new website or redesigning one, the importance of good organization is key. Using a Wireframe can be pretty abstract, but you will find that this is essential to the final cut and extremely helpful to us designers. We understand that every client is unique and it is our job to make the website do everything from getting more visitors, more sales to making it easy to maintain and while meeting all business goals at the same time. That is the purpose of the wireframing stage and any preplanning strategy, helping attain all of these needs.
Before the wireframe is drawn it is also very important to have not only a creative meeting, but an overall goal-setting meeting where questionnaires are introduced and preplanning can begin. Online software such as Jumpchart is great at planning websites. This will give us designers all the necessary information to understand you as a client, your objectives and to begin designing.
As the design process begins, it is easy to get caught up in design decisions of layout, features and content but know that this can slow down the entire web development process dramatically. The area of concentration for clients should be on the wireframe of the website. When you are coming up with great organization and hierarchy, you will find that this will increase conversion rates and lead more visitors to the most relevant areas on your website.

December 22nd, 2011 at 9:15 pm
[...] Wireframes. When you are in the planning stages of the website, getting your SEO expert involved can really help steer you in the right direction and help you avoid some bad decisions when it comes to design. This planning stage usually involves putting together the bare bones of the site or wireframe. [...]