Debunking Myths About Google: Inside the Mind of Matt Cutts
Google SEO guru Matt Cutts follows a specific process when deciding whether or not to debunk someone’s nutty assertions against Google. Recently, Search Engine Land’s Danny Sullivan created a flow chart to illustrate said process. Behold:
Why does Matt have the distinct honor of debunking myths about Google? Outside of his public position as head of Google’s spam fighting team, he also fills an unofficial role as one who puts out bad PR fires when necessary. This occurs outside of Google’s official PR channels.
Rather than list myths about Google, it could be fun to do a search on some of the most recently leveled accusations and rate them according to nuttiness. Plug each rumor into this flowchart, and have fun entering the mind of Matt Cutts!
