Homebuilders.com

There are two distinct sides that come together when designing any website, the relationship of the Client & the Designer. There are goals and objectives that each seek to accomplish and for any website to be a success, these need to be understood by everyone involved.

The responsibility as web designers lies between understanding the users needs, and understanding the needs of the clients’ in return, delivering a product that satisfies both. Not to mention the visual, and understanding design principles and elements. Doing all of this effectively will result in an outstanding website, but being able to balance the first two takes talent.

The most important factor in a web design project is coming up with web-based solutions based on clients’ objectives, needs and motivations. The better the understanding these are, the better decision-making will happen during the planning stages and will extremely help during the design stage. Keeping clients involved in the process keeps them happy and the project on its toes.

Motivations and expectations from the clients’ perspective stem from these categories: Return on Investment, Return on Engagement, Deadline-Driven, Financial and Usability & Accessibility.  The one that is rarely client-driven, but is most important to any web-design project is Usability & Accessibility. This is what turns the wheels and will delegate how the business objectives are handled in a way that the user is satisfied. This is the ultimate goal.

As long as the designer can balance their focus of the website between users’ and clients’ needs, there will be a successful result. They are the experts and they know what works. Another responsibility of the designer is communicating and educating clients on the objectives of the Designer. This will be discussed in a later article.