Website Content: How to Organize and Contribute

Category: Website Design | Author: Chip Johnson | Posted: June 24, 2011

As the web design team is busy designing and coding your website to be fully functional, you may be wondering what you could be doing in the meantime.

If there’s an existing website, you should decide what needs to be added, edited, expanded on or removed completely.  You should also start thinking about new interactive elements you could use that will probably be integrated into the site. Here are some things to keep in mind that will make the task go smoothly.

First, think about who will contribute. Involving more people can make it less time consuming but could complicate things if it isn’t an organized process. Make sure everyone has an area of focus and their responsibility is clear.

Many new websites are created to include the all fun multimedia elements that can be used and implemented. Think about gathering all documents (PDFs), Images, Video, content feeds from other sites such as Virtual Tours and your Social Media pages, feeds and Blog.

A few other things to consider could be including awards you’ve received. Maybe you want to include important client testimonials, team bios, press releases, event calendar, FAQs or job openings.

Whether you are upgrading your current website or starting fresh, the value of good photography and good copy is still very important. Most of the time snapshots from your digital pocket camera will not be quality. It would be worth the expense to invest in a professional photographer to provide you and your shiny new website with the best images possible. If that just isn’t in the budget, consider recruiting a student photographer that will be considerably less. Also, when writing or re-writing copy, make sure its someone who can write very clear marketing copy that is easy to understand.

Once you’ve gathered up all important data, organize it into folders and have it ready for the website. Whether its going to be content managed or static, whoever is going to be plugging in the information has everything at their fingertips for a timely launched project.

Chip Johnson

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