Search Still Reigns As Top Internet Activity
Category: Search Engine Optimization | Author: Jim Adams | Posted: August 11, 2011
Search still tops the list of Internet activities for U.S. adults along with sending and receiving email. An Internet survey done by Pew Internet showed that 92% of online adults use search engines to find information on the Internet – a whopping 59% of U.S. adults do this on a typical day.
What this means for homebuilders: Being found on Google is still one of the best lead generating and sales functions of your company. Spending marketing dollars on being found on the first page of a Google search for terms like ‘new homes Dallas’ (if you build new homes in the Dallas metro area) is one of the most effective marketing strategies you can employ.
Photo Courtesy of Pew Internet
