What makes a good home builder website?
When creating a home builder website, there are several important elements that can give you an edge over other home builder websites. The truth is, having a professional home builder website is crucial to bringing in clients considering 80% of homebuyers search online for homes.
The first thing you want on your website are the houses and floor plans available. In order to save potential clients time, allow them access to view home plans online. A typical home builder should offer several home and floor plans so clients can see if the homes fit what they are looking for before heading out to view the homes.
Giving potential clients the ability to print plans and brochures is also another added bonus that can give your site a leg up on the competition. This can give clients a reference as they tour model homes.
A second factor to take into account is that while some people are visual and will like as many pictures as you can give them, others might prefer more written information about the homes. Having an adequate amount of information for the client will suit those who want more than a picture.
Next, it is important to make sure that your site is easy to navigate. There is nothing more frustrating to any consumer than a site that is not easily followed. Also, have all the answers to questions they might have available on the site. For example: homes, home plans, locations, financing information, company history ext. Along with navigation on the site, is navigation to where the homes are located. Adding an interactive map on your site allows one to click on a location and view homes in a desired area. This shows the client that the home builder wants to make the search for homes and developments easier.
Allowing the client to search by different factors they are looking for is also a way to make the search easier and more beneficial to you for potential clients. For example, allowing them to search by factors such as location, neighborhood, price range, number of rooms, amenities, ect. can help draw clients to your homes.
Have interest list forms or additional information request forms available allows for the client to take the next step in the conversation of buying a home from you, and also allows them to qualify for special offers and discounts by doing so.
Lastly, consider adding a mobile site to your website. It is predicted that by the year 2013, more people with search and browse on their cell phones than on their laptops. Having a mobile site ensures that consumers can easily access your site via their mobile device.
