Homebuilder Ideas For Types Of Blog Posts
Remember, the key to blog posts in the home building industry: Short – On Time, Long on Impact
Unless you’re talking about something technical, most people scan and do not read. Blog posts are great for timely information and is great for search engine optimization. Quality is more important than ever when writing a blog post. But if you’re an active blogger responsible for many sites, you may not be able to spend much time on research – or even the writing, for that matter. Fortunately, you can write blog posts that engage readers and rank in search engines – and you can do it in one hour or less. How so? By choosing from these popular types of blog posts:
The List: Lists (like this one!) are great because readers love them and they’re relatively simple to do. Plus, they can be as long or short as you would like. Make a list of tools. Make a list of essentials. Make a list of dos or don’ts. Make it a list of top fives, ten mosts, all-time favorites or current least populars. It’s up to you.
The How-to: Everyone has an expertise, and anything you can do expertly can be the topic of a how-to blog. Blogging for someone else? Find out what how-tos are popular in the industry, then write about one. How to fix a leaky faucet. How to change a tire. How to write a blog post when you’re limited on time. Just write out the steps, number them and instill confidence in the reader by telling them how simple it is (because it is!).
The Checklist: Everything needs a checklist, so why shouldn’t you be the one to provide it? What symptoms to look for, what items to pack, what things to remember, what ingredients to have on hand…write a checklist that’s compatible with your blog topic, and call it a day.
The Review: Readers like product reviews more than ever, so if there is a product you have used that is relevant to your blog, why not write one up? List pros and cons, things you liked and things you didn’t. It’s easy, it’s honest and it’s effective for search engines. Be sure to write “(name of product) reviews” frequently enough so that it ranks well.
The News: Even if you aren’t the first to report it, you can discuss news related to your blog’s niche or industry. Try to do this early in the day of the breaking news to increase your chances of being found by those searching for it.
The Reaction: Some blog post comments and social media updates can provoke thoughts and feelings that are worth reacting to. Blogging about those thoughts can be a great way to keep your blog authentic and make a connection with readers.
The Update: If you have old content that can be recycled, this is okay to do from time to time. Also, you can update an old post with new information or tackle the topic from a different angle. Be sure to wait until lots of time has passed since you wrote the original blog post before recycling it.
The FAQs: Even if you don’t receive questions from readers, you can pretend that you do. Write a post that answers these questions; it can be fun for you and informative for readers.
Having these types of blog posts at the ready can be a life-saver for those who are short on time but want a quality blog nonetheless. Using one per week gives you nearly two months of blog posts. Enjoy!
