Maximize New Home Sales Leads With Your Own iPad Application
Is an iPad application in your future? If you are looking to maximize lead generation and client retention, the answer is yes.
With the world’s love affair with everything Apple firmly in place, it’s no surprise that the meteoric ascent of the iPad’s popularity has happened as quickly as it has. As with all new ‘hot’ products, the scramble to develop applications to capitalize on the buzz is always interesting to watch unfold. Sometimes it’s difficult to separate the actual business oriented applications from those that are more vanity driven.
Within the last three months the interest in iPad development for our builder clients has risen dramatically. These conversations range from ‘what should we have on our iPad app?’ to ‘what is everyone else doing?’. The answer isn’t a one size fits all – it really depends on the type of client.
One scenario is for a production builder who builds in multiple communities with several plans. We designed an application that was to be used by a sales rep at the point of sale to showcase all of the available plans, community information, and available inventory. The application has a registration form built in that will email the prospective buyer an html email with all of the plan specifics. The form interfaces with their CRM so that everything is trackable. With this application, the sales rep has everything at their fingertips and a way to connect with a prospective buyer.
Additional benefits of the iPad app are increased interest from the consumer and the sales rep (you are providing them with a new way to increase their sales) and finally, it’s a marketing/capabilities statement that says ‘we are on the cutting edge’.
