Most hardcore marketers have known the value of organic seo for quite some time. However, things change at a rapid rate, so you can’t be sure that what worked yesterday still works today. A recent study by Webmarketing123 shows that natural search engine optimization still trumps all other online methods for generating leads. For both B2C and B2B, seo is still the lead generating king when compared with both PPC and social media marketing.
The funny thing is, more marketers surveyed still say they plan to increase their social media marketing budgets in 2012, ahead of SEO and PPC. SEO continues to be that mysterious and ever moving target that is so difficult to hit.