What Is Cloaking – Why Is It Bad?
Category: Search Engine Optimization | Author: Jim Adams | Posted: November 21, 2011
What is cloaking and why does Google label it bad?
In this video, Matt Cutts, Google SPAM engineer and main spokesman for Google Search lays it out. A few main points include:
- Cloaking shows different content to search engines versus users
- Cloaking is most often used for deceptive reasons
- There is no such thing as white hat cloaking
- Geolocation and mobile detection is not cloaking
