Evaluate Your Website’s Usablility
The whole point of having a website is creating a place on the web for visitors and homebuyers to come and gather information about you or your company. Usability can be defined as how easily a user can complete a task, from their previous web browsing experience, or improving or creating a new way for them to interact. Here are some ways to evaluate your website for usability and ease of use.
Create Intuitive & Active Navigation. When someone visits your website, they instantly look for a way to get to your products, homes or “what you can do for them”. Its important to name your main navigation correctly. Creating dropdown menus for less important pages is very appealing and a nice JavaScript interactive navigation keeps the user’s attention.
Write Comfortable Copy. Writing for the web is constantly changing and it is becoming more focused on the user. Writing casually and keeping in mind that they are in the driver’s seat by making them feel like they are in a comfortable environment. Always leave a way for them to contact you at their convenience. Read an earlier article about writing great web copy for your website.
Ensure Readability. When your copy is in place, check to see that the height between lines is nice and readable. Headers should be tightened up closer to the intro paragraph without a huge gap between. Grouping items closer shows association and entices the reader to read more. Have others take a look and give feedback on how easy it is to read your copy.
Make clickable links larger. Adding more space around links adds to ease of usability, especially since so many users are browsing from their mobile phones. It can be frustrating when trying to click a tiny link with your smart phone’s touch screen.
Be Responsive to Users. Not only do you want people to browse your site, but you want leads too! Once users have the information and tools they need to spark enough interest to contact you, make sure that you get back to them immediately. Remember that your competitors are just one click away so the quicker you respond, the more likely you’ve converted a web user to a lead and on to an owner of one of your homes or products.
