Financing is Core to Home buyer Sales Process
Category: Customer Relationship Management | Author: Dave Clements | Posted: January 18, 2012
Ready, willing and able to buy a home! Magical words for builder sales professionals as getting the homebuyer prospect qualified on all three of these attributes more often than not leads to a sale. Helping the prospect through the financing conundrum has become ever more critical in the sales process so we are pleased to host, as part of the Lasso free webinar series, What Sales People Need to Know About Financing featuring Anthony Grasst , a very successful regional builder manager for Metlife Home Loans. During the January 26th session, which is appropriate for sales agents in both the US and Canada, the learning outcomes will include:
- Communicate financing in a language your buyer understands.
- Turn your buyer’s fear of financing into a reason to buy!
- Create financing incentives that, dollar for dollar, are 3 times as powerful as price cuts.
More information and registration information can be found here.
