Google’s Top Search Components – Title Tags
Title Tags
A page’s title tag tells consumers and search engines the topic of a particular page. If each web page is different, then each web page should have a unique title tag. Imagine each web page is a book, and Google is a library. Now imagine walking into that library, only to find books with no book titles. You might be able to navigate your way if you knew the author’s name, but if you didn’t, finding information would be extremely difficult. Book titles tell us what the book is about. Web page titles tell search engines what the page is about. The most important element a search engine uses to decide where a web page should be displayed in the search results is the title tag. When an accurate title is present, it’s much easier to figure out what this book is about.
The title tag is placed between the <head> </head> tags of the web page.
<html>
<head>
<title> (Your City) Real Estate & (Your City) Homes For Sale – (Company name)
</title>
</head>
<body>
TIP: Each web page should have a unique title, even if it’s only slightly different. Within the entire website, no two title tags should be identical. If your web page appears within a search results page, the title tag will appear on the first row of the results. Words searched by the user will be bolded in the web page’s title. This assists users in recognizing relevant web pages.
