The second building block to any good social media program is Facebook. While having a company Facebook page is a good place to start, it’s also important to consistently update and promote it. If company employees are the only ones who are “liking” your page and its content, then you’re not really connecting with buyers.
Content ideas for Facebook include:
- Post status updates that link to your company blog posts
- Congratulate new homeowners or agents and tag them in posts
- Provide information on new homes and communities – buyers love photos and videos
- Share photos of community events, amenities and homes under construction.
- Load videos that provide tours of your model homes and communities or testimonials of happy homeowners.
- Run a Facebook promotion that drives buyers into your communities through incentives.
- Create a Facebook cover photo that reflects your company brand.
- Add a listing search option using information from your database.
Of course, having a page and content isn’t the entire picture, you also need to promote your page. Here are ways to subtly, but successfully, promote your Facebook page:
- Add the web address to your business cards
- Include a Facebook icon or link on your website, blog and other social media sites
- Include a Facebook icon in your email signature
- Run a Facebook advertising campaign or consider promoted posts
Your Facebook page, like your blog, should be updated a couple of times a week. Facebook posts have a longer shelf life than that of tweets, and many users don’t want to be bombarded with constant status updates. Another important aspect is user feedback. When your fans write on your wall or comment on a status update of any kind, be sure to acknowledge what they have to say whether it is positive or negative.
Running a Facebook page shouldn’t be something you or your staff dreads doing, the most important thing to remember is to stay true to your brand and to make it fun!