With 92% of home buyers using the internet during their house hunt, it’s more important than ever to step up your online presence. You can have a well-designed site that’s user friendly, but if no one is visits that site, you’ll have an impossible time generating leads. Inbound marketing encourages traffic to your website and ideally, a well-designed site will keep users around and lead to a conversion. Though it’s virtually impossible in 2015 to rank solely on basic SEO alone, it’s also difficult to show up in an organic search for a certain keyword without basic SEO. You can think of SEO as the foundation of your inbound marketing strategy; you can build a home on solid ground without a foundation, but it wouldn’t be very sturdy. Similarly, you can build a website without SEO, but it won’t be very discoverable. It’s crucial you include SEO when building a new site or establishing an inbound marketing strategy. We’ve created a guide to help you understand the basic principles of SEO and what to look at to measure your success.