The Cold Months Are Hot Times for Real Estate

Buying a Home in the Winter

It’s a common misconception that people don’t buy homes in the winter! That is just not the case! The real estate market heats up during the cold months, and here’s why.

#1. Buyers mean business.

The homebuyers who are looking for a new home in the winter often have a motivation to do so. These reasons could be anything from a new job, relocation, or a lifestyle change (e.g., growing family, divorce). Due to a higher incentive, these buyers will make their decision quicker than those without.

#2. Less Competition.

Homebuyers naturally prefer less competition. Many people believe that winter is an inactive period for homebuying which means that fewer competitors are vying for your dream home!

#3. Looking at homes is an indoor sport.

With most home searches starting online, homebuyers can research homes on cozy sofas from the comfort of their warm home. With the popularity of online real estate searches, buyers can view floor plans, homes, and lots without stepping out of the house. They can also narrow down their selections before heading out to browse the home physically.

#4. The quicker you start to build, the faster you reach your move-in date.

Let’s say you’ve decided to build your next home and are looking to move in the spring or as soon as the school year ends. Don’t wait until the spring to get it started! In January and February, the homebuilders have more time to work with you, one-on-one, so your home can be ready to move into when you need to. Check out our inventory of move-in ready homes that are either under construction or completed to see if one works with your timeline.

#5. It’s almost tax return season.

Are you awaiting a tax refund from the IRS? Use that money as an investment towards buying a new home! Home values have been increasing and investing your return in the real estate market while also living in your dream home is a win-win scenario.

#6. Prices and interest rates continue to rise.

As the market rebounds, So will home prices and mortgage rates. At this time, both are still low but the unbeatable deals we saw a couple of years ago are in the past. The longer you wait, the more you will pay. With rising mortgage rates, you will also get less home for your money. We’re anticipating a price increase in the latter part of this year in the Oklahoma City market. Now is the time to move.

Ideal Homes currently has 18 new home communities in greater Oklahoma City metro region, including the popular suburbs of Edmond, Norman, and Moore. Many of these communities feature quick move-in homes! With so many reasons that are in favor of the winter homebuyer, don’t wait. Contact Ideal Homes to put this valuable time to work in your favor.

Steve Shoemaker

Steve Shoemaker is the director of marketing for Ideal Homes - headquartered in Norman, Oklahoma. Ideal is the largest home builder in Oklahoma and the recipient of numerous local and national awards including “2007 America’s Best Builder” and 2010 “Builder of the Year” by Professional Builder Magazine. At Ideal Homes Shoemaker manages all programs designed to drive qualified foot traffic to 17 community model homes. In his day-to-day responsibilities, Shoemaker oversees brand management, research, advertising, public relations, web development, customer relations, REALTOR relations, special events, and sales support. He is also heavily involved in customer satisfaction research and improvement processes, and sales training. Prior to joining Ideal Homes, Shoemaker spent three years as a public relations account executive for Jordan Associates advertising. While at Jordan, he worked with clients ranging from economic develop to healthcare. Shoemaker holds the designation, Member: Institute of Residential Marketing from the National Association of Homebuilders. He has shared his marketing insight and passion for residential real estate with audiences at the International Builders Show, the Pacific Coast Building Conference, and with numerous local real estate and civic organizations. He, his wife Jama, and their two sons live in an Ideal Homes Community in Edmond, Oklahoma.

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