Homebuilders.com

Current CRM Articles

• Keeping the Sales Forecast Review Honest
  A predictable process for sales forecast reviews (often called funnel or pipeline reviews) with accurate information is criti...
• Financing is Core to Home buyer Sales Process
  Ready, willing and able to buy a home!  Magical words for builder sales professionals as getting the homebuyer prospect quali...
• It's More About Process and Activities
  Successful professional selling is remarkably like successful pro sports. In pro sports you seldom hear the coach talk about...
• Not enough leads. Really?
  Not enough leads? Or are your leads not getting the attention they need? Persistence and Process really does pay off.
• Leadership or Micromanagement
  The better the sales team understands your logic, the less people will feel micromanaged, and they’ll see that you are actual...
• Automating Sales? Ponder these as you prepare…
  We are surrounded by automation and pretty much connected all the time. It's no wonder builders are looking to use technology...
• The Marketing Sales Conundrum
  Few homebuilders actually have a process defined or shared between marketing & sales, as part their selling culture. It t...
• Now More Than Ever, CRM Home Builder Software enables New Home Sales Success
  Leading builders and developers are utilizing technology to capture information, learn and communicate with their leads. CRM ...
• Developing Lead Nurturing that Works
  Lead nurturing is the process of building relationships with good prospects that plan to buy over time. The great majority of...
• Follow-up, Follow-up, Follow-up
  There are all kinds of metrics in selling new home communities, but two always jump out at me as critical to marketing ROI an...
• Too Little, Too Much, or Just The Right Information from Your Registration Pages?
  What information do you need from your web leads? It’s an ongoing debate for many marketing professionals. What personal...
• Interest Lists, Surveys and RSVP’s… All with CRM software?
  CRM systems have built in functionality that makes it easy to engage your prospects, get feedback through surveys, and update...
• What is CRM?
  What is CRM? Customer Relationship Management (CRM) is a business strategy to acquire and retain profitable customer relation...
• Trust the Process
  For many homebuilders a component of their business model is providing several standard home/plan types to choose from for pr...
• CRM – Convert Return on Marketing
  The common meaning of the acronym CRM is Customer Relationship Management. For homebuilders today perhaps a more urgent defin...
• Delivering Happiness from Zappos.com
  Delivering Happiness, a book by Tony Hsieh the CEO of Zappos.com, exceeded all my expectations as he delves deeply (and humor...
• You've Got Three Seconds to Make an Impact
  Emails to prospective purchasers need to be compelling and action-oriented. It’s said that a recipient will first look at wh...
• Cool Technology and Resources Worth Checking Out
  Some cool online apps and online resources worth checking out. They will benefit individuals and companies alike.
• Enchantment at PCBC
  PCBC is known for providing engaging and high-profile keynote speakers and this year did not disappoint. Guy Kawasaki presen...
• Is Your Registration Page Working FOR You or AGAINST You?
  Make your registration effective by being concise and using appropriate branding.