5 Seconds or Less - Get a Clue
We have talked about importance of grabbing the attention of your website visitors in the first few seconds of their visit. P...
Get Some Raving Fans Talking For You
Here's a social media experience that could be happening a lot behind the scenes on your facebook page. This point exhibits t...
Home Buying Process From A Woman's Perspective (i.e. the decision maker)
The following is a guest post. It is no secret that in most families when it comes to decision making or for better terms – ...
Secrets of Success from Online Sales Counselors
Over the years I've had the great opportunity to present at the International Builders’ Show. One year, as I was preparing, I...
It's Time To Build A New Virtual Model Home
What kind of an impression would you make if people searching for a new home show up at your model home and you have no furni...
How to Move from Phone Call to Appointment
This question comes from Kate - an Online Sales Counselor in Las Vegas
The signs and fliers of our inventory homes around to...
Video Blog: Don't Curb Qualify Your Leads
As a sales professional, you have probably heard the term “curb qualify” right? It’s a big no-no. We are trained never to pre...
Have YOU Shopped For a Home Lately?
Looking to increase conversions? Think like a customer.
O.K., so you’re a successful homebuilder. Fantastic. And you’re ma...
How Fast Do You Respond?
In many cases, the real issue is not about generating MORE leads. It really boils down to doing a better job with the ones yo...
Why you can't go "all the way"
The position of an Online Sales Counselor is still relatively new compared to the traditional Onsite Sales Agent. There are m...
Email is to Phone What Peanut Butter Is To Jelly
Sometimes, do you feel like your prospects never even existed? Are there times when you think that the initial request was su...
Swimming in the Web 2.0 Stream
Something extremely unique about social media is the flow of information in real time, whether it’s tweets or status updates ...
How To Measure Your Traffic Sources
As you explore what new home listing services to utilize, it is extremely important to measure the results. It is not just a...
Follow-Up. Your First Customer Service Test
A while back I attended a Nicky Joy seminar. What a powerful speaker! Nicky had a phrase that was extremely relevant. "Follo...
Follow-up is the Critical Precursor to the “Close”
Is your sales process truly centered on lead generation? Is your lead-to-conversion rate as high as it could be? According to...
Managing Your Calendar
Even though the Web allows you to connect with your target market faster, you must remember that closings don’t happen immedi...
What Are Your "Calls To Action"
Seth Godin put it best in his book Permission Marketing, “Your website should be 100 percent focused on signing up strangers ...
Staying Personal in The Digital Age
An Online Sales Counselor manages hundreds of leads per month by email and phone. Around 80% of these "people" won’t even res...
Would You Like An Appointment With That?
“O.K., I admit it—I worked at McDonald’s once…”
Like an estimated one in eight U.S. workers, one of my first jobs was at t...
Increase Online Sales By Using The Phone
With an effective Online Sales Program in place – you will see a good amount of phone-in leads from your exposure on the web....