The Cold Months Are Hot Times for Real Estate

It’s a common misconception that people don’t buy homes in the winter! That is just not the case! The real estate market heats up during the cold months, and here’s why. #1. Buyers mean business. The homebuyers who are looking… Continue Reading

Monetize the Customer or Maximize the Experience?

You often hear us talk about lead management — after all Lasso is a CRM homebuilder software system. Lead capture, nurturing and tracking is core to our value proposition to our home builder and real estate developer clients. But part… Continue Reading