For a list of upcoming new home sales and marketing webinars, visit the Lasso CRM Webinar page.
The Power of the RIGHT Online Sales Program (February 2015)
Mike Lyon of Do You Convert will discuss the findings of the 2014 Online Lead Follow-Up Survey, plus the following:
- How to triple your response rates from prospects
- How a specific Online Sales Process will boost onsite traffic
- The keys to maximum lead engagement
Lights, Camera, Action! The Power of Video in New Home Sales (November 2014)
Online marketing expert Mike Lyon walks you through using video in your follow-up, shows you how to overcome your discomfort, leverage the power of video and stand out from the competition.
A Picture is Worth 1000 Words: Using Images Effectively in Email Marketing (September 2014)
Be sure you are reaching out to your database with great-looking, impactful emails. Lasso’s VP of Marketing Angela McKay presents a 40-minute webinar to show you how to make a big impact with images. We’ll discuss editing, software, recommendations and photos Do’s and Don’ts.
Keep It Simple: Creating a Sales Process That Works (August 2014)
Long-term lead nurturing could mean the difference between a good year and a great year in sales. In this information-packed webinar, Lasso’s VP Sales Dave Betcher demonstrates how to create a simple, effective sales process to take your leads from prospects to purchasers.
Fresh Perspectives Webinar #7 (July 2014)
Selling By Design, Part 2: Stop Thinking Like a Builder
This thought-provoking seminar with national design expert Jane Meager examines global retail trends and consumer purchase behavior, and reveals the resulting 5 Vital Trends you need to understand in order to run a world class design studio and maximize option sales.
Fresh Perspectives Webinar #6 (June 2014)
Selling By Design: Part 1
Kimberly Mackey of New Homes Solutions discusses how to incorporate selections into every step of the new home sales and marketing process. This 45-minute webinar is part of the “Fresh Perspectives” series, a collaboration between Lasso CRM and NAHB Professional Women in Building.
Fresh Perspectives Webinar #5 (June 2014)
Wowing and Winning Over Women with Product Design
Linda Hebert of Diversified Marketing & Communications and Kelly Fink of The Providence Group discuss home features and designs that attract women, and creating spaces for how families really live. This 45-minute webinar is part of the Fresh Perspectives series, a collaboration between Lasso CRM and NAHB Professional Women in Building.
Fresh Perspectives Webinar #4 (May 2014)
The View: Homebuilding in 2014 from the Women’s Perspective
Homebuilder Alicia Huey of AGH Homes and architect Amy Martino of Building Site Synergy share ideas and discuss hot topics in building – from a woman’s perspective. This 45-minute webinar is part of the “Fresh Perspectives” series, a collaboration between Lasso CRM and NAHB Professional Women in Building.
Fresh Perspectives Webinar #3 (May 2014)
Breaking Through the Clutter: 5 Ways to Dynamically Differentiate Your Sales Presentation
Amy O’Connor of Shore Consulting offers five proven techniques to make your new home sales presentations stand apart from the competition. This 45-minute webinar is part of the “Fresh Perspectives” series, a collaboration between Lasso CRM and NAHB Professional Women in Building.
Fresh Perspectives Webinar #2 (April 2014)
Branding “Matters” to HER
Kerry Mulcrone of Kerry & Co and Mollie Elkman of Group Two Advertising demonstrate how to tell your story online and incorporate your brand into your sales presentation, while refining your message for the female home buyer. This 45-minute webinar is part of the “Fresh Perspectives” series, a collaboration between Lasso CRM and NAHB Professional Women in Building.
Fresh Perspectives Webinar #1 (April 2014)
Your Website: The Center of Your Marketing Strategy
Carol Morgan of mRELEVANCE and Meredith Oliver of Creating WOW Communications provide big picture marketing strategy guidance for new home marketers in the first webinar of the Fresh Perspectives series, a collaboration between members of NAHB’s Professional Women in Building and Lasso CRM. In this 45-minute session, they explain how and why your website serves as the center of your strategy and what that means for how to handle each of your marketing tactics and activities.
7 Proven Ways to Convert More Leads (February 2014)
Mike Lyon discusses the findings of the 2013 Online Lead Follow-Up Survey (produced jointly by Mike Lyon and Lasso CRM), and the five things you can do now to dramatically improve your conversion rates.
The TRUTH About Honest Feedback (January 2014)
Presented by video mystery shopping expert and new home sales trainer Melinda Brody, this webinar addresses how to deliver and accept effective feedback. The only way for salespeople to improve is to be able to handle direct, honest feedback on sales performance, but there is an art to delivering it so it is heard!
The Brand Called YOU! (December 2013)
Award-winning motivational presenter Kerry Mulcrone delivers a 45-minute webinar geared to new home sales professionals explaining why your personal brand is your most important selling tool. You’ll learn how to identify your brand, tell your story, and incorporate your brand into dynamic sales presentations.
REALTORS(R): Can’t Live With ‘Em, Can’t Shoot ‘Em! (November 2013)
Presented by Kimberly Mackey of New Homes Solutions, this webinar offers an entertaining, yet thought provoking, perspective on why REALTORS® and new home sales agents don’t seem to always get along. Guaranteed to change the way both “sides” view each other, you’ll learn real, out-of-the-box solutions for successfully working together.
7 Laws of Sales Management (September 2013)
Myers Barnes and Mike Lyon will guide you through the essential list of best practices that come from the trenches and are implemented by the top producing leaders in the homebuilding industry.
Rev Up Your Social Media (July 2013)
Ready to rev up your social media engine and engage like never before? Carol Morgan, MIRM, CAPS, CSP, Managing Partner of mRELEVANCE,LLC, will present “10 Tips to Rev Up Your Social Media Program.” These valuable, actionable tips will help attendees to accelerate their social media program by taking it to the next level.
The Latest in New Home Financing: What Sales People Need to Know (May 2013)
In this 45-minute webinar presented by Lasso CRM, real estate finance professional Anthony Grasst delivers a unique and powerful look into how financing impacts the decision to purchase a new home.
The 5 ‘C’s of Influence: How to Effectively Influence Buyers in 2013 (April 2013)
Jane Meagher, the nation’s top design center expert, offers advice and takes a look at how to sell more of the must-have products for your buyers in 2013. In this 45-minute webinar/workshop, learn about the Five ‘C’s of Influence – Connection, Contribution, Communication, Color & Contour, and a Customer-Centric Course of Action – and how to leverage them to increase option sales.
Follow Up. Stand Out. Sell More Homes in 2013. (February 2013)
In this 45-minute webinar hosted by Lasso, Mike Lyon of DoYouConvert.com will discuss the results of the newly-published 2012 Online Lead Follow-Up Survey and most importantly, how to create a follow-up program that works well for your target audience and community. He’ll take you step-by-step through the five core elements to convert online leads to appointments.
Something Old. Something New. Something Borrowed. Something YOU! (January 2013)
Tom Richey, a true legend in the home building industry will be presenting his insight and experience in a webinar geared to real estate sales and marketing professionals. Mr. Richey will pull from his 50+ years of experience in new home sales and take ideas and concepts from the past, the present and from other industries and provide you with the concepts and tools for sales to out-perform in 2013.
Supercharge Your New Home Sales (November 2011)
Myers will discuss how to hit the sweet spot of selling by refining often-overlooked fundamentals and some of today’s hottest techniques. Get ready for a fast-paced, result-oriented session that will supercharge your results!
The Secret to Launching New Communities & Phases with Maximum Results (October 2011)
In this 30-minute webinar, Branding & Marketing expert, Kevin Oakley, discusses the Step-by-Step approach to New Home Sales which he’s documented in his new eBook, Pre-Sale Without Fail will be presented along with examples and ideas for success.
Crack the Code to +30% Closing Ratios Guaranteed! (September 2010)
In this 1 hour webinar, Myers Barnes and Mike Lyon join forces to deliver a roadmap to success that is achieving 30% (and higher) close rates for homebuilders across North America.
What It Takes to Get Found Online (June 2010)
In this 40-minute webinar, Jim Adams of NewHomesDirectory.com shares his five most effective methods for getting your website found by thousands of consumers shopping for homes every day.
Is Your Online Sales Program Bulletproof? (February 2010)
In this 40-minute webinar learn how you can convert leads better than 97% of builders and developers. Mike Lyon, sales and marketing consultant to homebuilders and developers, will provide an easy-to-follow roadmap to a successful online sales program.